Ju Chia Lee
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KIDA

 

 

 

 

Date

2017

Category

Packaging Design

KIDA

KIDA is a start-up auto products brand in Asia. It uses relatively natural material in its products and sells worldwide. To extend its market share in the United States, KIDA asked me to re-brand it as an environment-friendly, natural-care and reliable company, and to redesign the packaging of its leather conditioner and windshield repellent. The redesign is available on Amazon.

 
 
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Reliable and powerful brand image

First, I refined and simplified the KIDA logotype. I removed its outdated frame effect and balanced the kerning of the logotype. Since KIDA is an auto products brand, I used Futura bold to communicate its reliability and intensity of force. For a visual system of package design, I used a huge "I" to draw the consumer's attention. The "I" was taken from KIDA's logotype. It is like an exclamation mark standing upside down, representing KIDA's high quality.

 
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